Meet Jelena

I used to think that I didn’t have the power to make an impact on my own.


I started my career in financial services (insert mortgage crisis and themes from the movie The Big Short). Yikes! I quickly moved to Data and Technology. I remember thinking to myself “Surely, this was the way to go! Use data to help companies make better decisions.” It sounded so cool. But, I needed a little bit more. That’s when I stumbled into Healthcare Technology. Yes! We were helping hospitals. That’s awesome. But, the space is complicated with insurance companies, government involvement and constrained budgets. How could we ever move the needle in this environment? After a lot of work and disappointment, I came to the realization that while I was in alignment with the work I was doing, it wasn’t making enough of an impact for me to feel fulfilled.

Meet Jelena

Then, I became a mother.

My world was turned upside down. My partner and I both had demanding careers with some travel. In that first year, he would sometimes be gone for 10 days at a time leaving me to work, take care of the babes, the house and what felt like all the things. I was tired. I knew there had to be more to life. More than to-do lists, day-care woes, meetings and schedules.


That’s when I embarked on some major spiritual work to deeply understand myself and answer the questions that only I could answer. I wanted to know how I could impact people, feel deeply fulfilled in my work and still be the mother/wife that lived in my dreams.

I was looking in all the wrong places.

In fact, I was making an impact every single day. Every morning that I chose to run out the door without giving my husband extra love; letting the to-do list drive my behavior—I was making an impact. I made an impact each time I dove into my inbox or my Yoga practice at the expense of a “hello” . Every pat on the shoulder instead of a hug; every time I rushed out of the grocery store without connecting with the cashier—I was making an impact.

In fact, every time I chose action over connection I made an impact. And, really, who wouldn’t love to add more connections to your daily life? This tiny change began a monumental change for me. All this time I had the power to make a meaningful impact on others and I wasn’t seizing my opportunity. Small, daily victories are the catalyst for monumental change. We don’t suddenly wake up at the top of the mountain. Instead we slowly climb each jagged step to pull ourselves up toward the top—this concept inspired our logo.

Now, it’s your turn!


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